But did you know that wearing a trench coat was once a symbol of women’s emancipation? Josh Sims charts the evolution of the trench coat in the following extract from his new book Icons of Women’s Style A good job, then, that she is wearing a trench coat. However, the image of her in what until then had been perceived as a predominantly male garment also created a stir. Sales of the coat to women rocketed, establishing it as a fashion classic, soon after given added cudos when Jacqueline Kennedy Onassis , Joanne Woodward and Brigitte Bardot were all spotted wearing the trench. This was, however, the second wave of popularity for the trench coat. Women had worn them before, notably during the early s, as much as a statement of emancipation as of fashion. Again, it was stars of the screen portraying the strong woman archetype who wore the trench:
The Evolution Of The Trench Coat
It advised people to ‘cut a bright square out of the winter of our discontent and keep Christmas for the children’s sake’. Upmarket shops reported that they were sending out more hampers than usual as wealthy people ordered them for friends hit financially by the war. But not everyone felt able to be jolly.
Then she reads from the blurb: “Aquascutum’s new Limited Edition vintage collection, inspired by the glamour of the Hollywood Golden Age, is the last word in luxury modern coats for women.” She.
Watch the Video, and please give us a thumbs up and share it if you like it! Peacoat History Peacoat around Unlike the more defined history of the Trench Coat , the origins of the peacoat are more ambiguous. However, there are several differing versions of the peacoat story out there, so I will share them here to see which one makes the most sense to you.
Like many garments, the history of the peacoat may not be exact, but it has certainly left an indelible impression upon classic fashion. Since the Dutch were a naval power back in the day, and the peacoat is commonly associated with seafaring, it does not seem far-fetched that the jacket was in fact from the Netherlands. Edgard Camplin founded a store in in which he sold uniforms to the British navy.
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HOWEVER, vintage competition vest were intended to be SO tight that the wearer couldn’t move in them once he was in place; the idea was that this would increase firing accuracy. Sold as “The Rifleman’s Jacket” this is simply packed with features, the most noticeable of which are the very thick leather shooting pads on the shoulder and on both sleeves and the deliberate curve of the sleeves.
These are clearly designed for professional marksmen.
The Everything Guide to the Winter Coat A look at the iOS-compatible jackets, warmer-than-wool vegan parkas, puffers that weigh less than a pound — and a down trench that doesn’t even exist.
The following article was sourced from a Wikipedia page at the following address: It generally has a removable insulated lining, raglan sleeves, and the classic versions come in various lengths ranging from just above the ankles the longest to above the knee the shortest. It was originally an item of clothing for Army officers developed prior to the war but adapted for use in the trenches of the First World War, hence its name and shows this influence in its styling.
Traditionally this garment is double-breasted with 10 front buttons, has wide lapels, a storm flap and pockets that button-close. The coat is belted at the waist with a self-belt, as well as having straps around the wrists that also buckle up. The coat also often has shoulder straps that button-close; those were a functional feature in a military context. The traditional colour of a trench coat was khaki, although newer versions come in many colours.
By Roger Stone Today, one of the most iconic garments for the well-dressed man is a quality trench coat. You probably imagine the film Casablanca when thinking about trench coats. However, trench coats were not always so sleek, breathable, or marketed to the masses like the modern trench coat. In , Charles Macintosh began using rubberized cotton to make trench coats for the military, in particular military officers. Nearly years before World War 1, where the coat was mass-marketed, trench coats would soon become a way of recognizing military officers.
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I have 16 wonderful coats to pass on today, in sizes from 36 to 46! The design was altered slightly as a result of suggestions from serviving officers, and it made its appearence as an optional piece of kit for officers–Other Ranks were precluded from owning one–in Just in time for the mud and carnage of the trenches of the First War. Its extreme functionality–especially the fact that it was made of gabardine, rather than heavy wool, which tended to become unwearable and extremely heavy when caked with mud–led to it being widely adopted in the trenches–and its name followed shortly thereafter,.
But trenchcoats weren’t limited to the trenches–they occasionally took to the air as flying coats. One officer of the fledgling RAF writing home in stated that after he’d crashed in the Channel he’d had to discard his Burberry, but that it was returned to him later by fisherman who’d rescued it after it had been floating in the sea for five days. The reasons for their popularity are obvious. Voluminous, and so able to be worn over multiple layers of clothing on the frigid Western Front, the trenchcoat was belted, and so no matter how many layers it covered you could ensure a tight fit–invaluable for the narrow trenches and cramped dugouts.
The sleeves were also belted, ensuring warmth at the wrists–and minimizing material that could get caught on wire.
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Certainly, Burberry reigns supreme in this terrain and created a gabardine version in the late s that went on to become standard issue for officers during the First World War, but Aquascutum also claim to have invented the cover-up in the s to outfit military men in the Crimean War. They both agree, however, that it sprang out of military uniform – the very name suggesting a battlefield environment. The trench is lightweight enough to be pliable and easy-to-throw on, but carries enough substance to see you through winter, particularly in its longer variants.
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By Roger Stone Today, one of the most iconic garments for the well-dressed man is a quality trench coat. You probably imagine the film Casablanca when thinking about trench coats. However, trench coats were not always so sleek, breathable, or marketed to the masses like the modern trench coat. In , Charles Macintosh began using rubberized cotton to make trench coats for the military, in particular military officers.
Nearly years before World War 1, where the coat was mass-marketed, trench coats would soon become a way of recognizing military officers. According to an article from Smithsonian Magazine, these early trench coats developed by Charles Macintosh had a very foul rubber smell. They even melted when worn for long periods of time in the sun. When war tactics evolved, trench coats became less high-key in terms of their colors to draw less attention to officers , and became closer to what we recognize them as today… the traditional khaki.
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The trench coat became an optional item of dress in the British Army, and was obtained by private purchase by officers and Warrant Officers Class I who were under no obligation to own them. No other ranks were permitted to wear them. Another optional item was the British Warm, a wool coat similar to the greatcoat that was shorter in length, also worn by British officers and Warrant Officers Class I as an optional piece.
Speaking of Trench coat, we can not ignore the name of Burberry. Today, the design of a Burberry trench still has all of the traditional iconic detailing, but a refined shape with a smaller collar and patch pockets makes it relevant all over again.
A brand new menswear store will be opening in Chelmsford High Street on Friday. And customers who are quick off the mark and head to Slater Menswear this Friday, Saturday and Sunday will be rewarded with a massive 30 per cent discount on retail outfits.
This tradition could be found in the legacy of Louis Vuitton, where luggage built an evolution, along with the relationships to the strategy of the leadership of LVMH , to engage in the building of a holistic lifestyle brand. Time and growth has told of their success in this tradition. Others fall into this heritage of foundation, building on this single grouping of objects, that then later emerges into integrated offerings in the bigger business of brand storytelling and marketing.
It might be said that Burberry falls into this category of positioning. And that has been both a struggle and later a boon. In just a few years it has lost its hopelessly old-fashioned status and become a modern luxury brand selling perfume, shoes and bikinis alongside its traditional coats and bags. And in July Burberry will make its debut on the London stock market.
What does that mean, the trench as a foundation?